As small and medium businesses embrace online digital marketing strategies, it has become a challenge and an opportunity on how to create a decent and feasible strategy to promote a product or a service to a specific region. Potential prospects and existing customers can now easily access your website anytime as mobile becomes the primary medium to access the Internet. As a business owner, it’s a must to understand that the Internet has become a destination-location for buyers and sellers, which is why the path to purchase for every prospect starts online.
Nowadays, local business owners are marketing their products and services through a number of ways. Some would rely on Pay Per Click ads alone and wouldn’t bother to allocate their funds for Facebook ads. It’s always a challenge to manage an effective local PPC campaign and working around a budget. Again, it’s a must that you understand where your customers are, if your target segment are between the 18-24 market then chances are they are on Facebook. The strategies will always vary but the main goal is to increase your ROI.
Here are 4 ways to improve digital marketing for local businesses:
1.) Mobile Website
Want to engage with potential customers on mobile? Stick to the old reliable, while you have a great mobile landing page it’s a must that your social media thumbnails appear on the mobile page as well. With this in mind, it will create a seamless mobile experience for visitors and before you know it your mobile strategy just turned a mere visitor into a customer. Always keep in mind that your mobile presence is a crucial tool to entice a user to purchase your product. How does mobile tie into a Facebook content plan? People are accessing the Web using their mobile gadgets. If your fan page is good enough then better check how you can improve your mobile landing page.
2.) The AuthorRank Factor
In order to establish AuthorRank, an author should connect their other social accounts to their G+ page using rich snippets once he receives a Google Authorship. So how do you get graded? The great thing about AuthorRank is that it promotes coherence in terms of content sharing, which will have an effect on the amount of social signals such as tweets, shares, and +1’s. Comments will also be a crucial aspect in relevancy for one’s AuthorRank score. With this in tow, social endorsements will have a major effect in the SERPs and will be a significant metric in Social Search.
3.) Google Adwords
Google’s Pay-Per-Click advertising known as Google Adwords will give an almost instant increase in your website traffic. As a method of advertising, it is fast, flexible and highly measurable. Your ads will either appear as one of the 3 links in the shaded box at the top of the page, or in the links on the right hand side of the search result. You choose the keywords and phrases that you want your website to appear for, and then you ‘bid’ for these words. Broadly speaking, the people bidding the most per click will have their website shown highest and most often, and you only pay once anyone has clicked onto your website.
4.) Targeted Social Content
Not all social platforms are for every brand, which is why brands shouldn’t establish itself on all social platforms. It is an imperative for community managers to know what type of community they are handling, is it Sports? Technology? Food? The list goes on and on, and it’s a must to determine what platform could enhance CRM for a specific community. For instance, food connoisseurs appreciate clear and crips photos of delectable dishes and cute cupcakes, Pinterest works well with these type of communities! It also helps to integrate your primary social accounts such as Facebook and Twitter with Pinterest to increase user engagement.
If you are a local business and you need help with driving foot traffic leads to your location from the internet, please book your FREE complimentary call today at http://www.cheryllynninternational.com/complimentary-call
Cheryl is an Online Digital Marketing specialist for local business. She specializes in working with car dealerships, real estate and medical professionals. She has over 25 yrs experience as a successful local business owner and in 2010 she started speaking and mentoring local business entrepreneurs with her own products, programs and consultations to increase sales and clients with technology advancements in the “new economy”. Book your FREE 30 minute complimentary assessment today at https://www.timetrade.com/book/2ZTKJ
If you are interested in having Cheryl speak are your next event please click on the following link to learn more http://www.cheryllynninternational.com/speaking