2012 Will be the year of mobile-local retail. However, during the upcoming 2011 holiday season consumers should be aware of a NEW and fun Mobile App that rewards consumers for “checking in” locally. The company is called Shopkick. They have partnered with major retailers across the US and consumers are rewarded for “checking in” locally. Yes, I said the US. I tried to download the Mobile App here in Canada and thanks to “GeoTargetting” the App would not even load. Matter of fact I got a message saying, “This App is not available in your area.” Chucks! So I share this exciting Mobile App with my US friends.
For the US local business this is a great idea for you to increase business during this upcoming holiday season 2011. At the same time it is really fun and rewarding for the consumer. We are headed to a world of what I call “Experience Shopping”. It is all about the experience you are giving to your potential and existing clients. Mobile is fun and sexy! Give a consumer an option to have fun and scan an item with their Mobile phone to receive points on a product purchased? You will have a greater chance of winning their business and at the same time a continued loyal customer. I believe this type of experience will certainly reduce shoppers researching other competition while shopping in a store. Mobile phones are the craze these days. I see people tripping over thresholds while entering a store because they have their heads down texting on their Mobile phones.
Jeff Schumacher, Chief Marketing Officer of Sports Authority said, “We had 50% to 70% more shoppers walk into the store when we increased the rewards for walking in with Shopkick.”
“Shopkick is like store bricks on steroids.” says Martine Reardon, EVP Marketing and Advertising, Macy’s
I am not a fan of local business owners investing in Groupons. Groupons attract one time buyers and I like to see consumers coming back over and over again. Groupons depend so much on up-selling that the local business owner better have their staff taking a salesmanship course. And, at the same time Groupons are SO expensive for a local business. Shopkick has created a fabulous concept to bring the consumer back while offering them great savings on their Mobile phone. This is a great strategy for a local business in driving more foot traffic to their front door as I explain in my new ebook “Mobile Mastery 2 Millions”. This is how I always think when working with my clients.
Yes for my friends in the US this is an awesome Mobile App! Hopefully Shopkick will increase their market to Canada because in 2012 it is going to be imparative that all local business bring Mobile and Local Internet Marketing strategies into their business to increase sales and drive foot traffic. Mobile is not going away, it is here to stay.
Aaron Emigh of Shopkick tells us how consumers are using their devices in stores.