Why is this study really important to local business? It validates where your customers are hanging out and if you tap into this Mobile Marketing strategy for your business it could possibly increase sales and client database for your business. When I speak with local entrepreneurs I always mention how important SMS texting and QR Codes are for their business these days and in the diagram below, from Pew Research Centers, it clearly shows that. Every business should be thinking of some form of Mobile marketing for their business in 2012. Have you ever wondered though how those smartphone users are using their mobile phones? To help you get a better understanding of how smartphones are being used to support your Mobile and Local Internet Marketing initiative, here is an infographic below.
By the end of 2011 there was approximately a 44% penetration rate of smartphones with an extremely fast growth rate. There are about 5.5 billion mobile devices of which 2.2 billion of them are smartphones. Every mobile device these days being sold can handle texting, that is of course if the end user has it turned on, that is no wonder why it is #1 on the diagram below. However, not all mobile devices can take a picture and have it render to a URL (QR Code Marketing) and that’s why it is #2. The #3 category on the diagram below is Internet Browsing which is used for Local Browsing, your clients browsing for your keyword such as “plumber austin texas”. Then #4 Email Marketing is where you capture their name, email address and cellphone numbers because your clients want to be reached by email on-the-go.
Now it doesn’t surprise me that Apps are #5. Apps have that sexy ring to them but Apps are the most likely to get deleted and not used, faster than anything else on a mobile phone not unless your App is compelling and your clients love it. I always suggest to my clients, put all the other marketing strategies in place first before spending the thousands of dollars to create an App. Apps are the first thing to get deleted also if a phone is reaching it’s storage limits. Apps take a wee bit of time to put together so to help you increase sales from Mobile and Local Internet Marketing faster, it is best to focus on the top 3.
Remember, print media marketing is going down and mobile media is growing leaps and bounds with a continued growth rate from here on in to help businesses increase sales.
Does the data below match up to how you use your own smartphone? Let us know in the comments section below.