Go to any store, newspaper stand, doctor’s office, etc. everyone these days carry a cell phone and they are constantly using them to talk and search. We all are so busy these days that Mobile activity is replacing Desktop activity and soon the yellow page book will be history!
Is your business easy to access by your clients on their Mobile phones? Would you like help?
When Nielsen published “What Americans Do Online”, it revealed that social networking and social gaming both beat out e-mail to dominate the time users spend online…on the desktop. However, it also revealed another interesting trend–when it comes to mobile online activity from devices like smartphones, e-mail is king.
Mobile e-mail is quickly replacing desktop e-mail as the primary means of messaging. According to the Nielsen study measuring online activity of 200,000 users and comparing results from 2010 to the previous year, e-mail use on the desktop dropped from 12 percent to 8.3 percent, and fell into third place behind social gaming like Farmville. Meanwhile, time spent on e-mail on mobile devices went up from 37 percent to 42 percent–clearly dominating other mobile online activities.
The trend highlights the increased reliance on mobile computing platforms like smartphones and tablets. A survey earlier this year from RingCentral found that 34 percent of business professionals conduct more business from the smartphone than from a desktop PC. It also revealed that more than 80 percent would give up coffee before they would surrender their smartphone.
The good news for messaging platforms like Microsoft Exchange is that many smartphones–like the iPhone–are able to tap into the Exchange Server backend. However, the Nielsen survey may be bad news for desktop e-mail clients such as [Read more…]