You’re email design options are practically unlimited which can make this task feel overwhelming. So, let me give you a step-by-step guide on how to approach this.
1. Content Format
This means is your newsletter going to provide written content only? Are you going to publish a video newsletter? Do you intend to include audio and written content?
2. Content Sections
Basically outline your newsletter content, such as:
- A note from you
- Table of contents
- Feature article
Are you going to include contact information or links to social media? Will you provide the entire feature article in your newsletter or link back to your blog?
3. Draw it out with pen and paper.
I’m no artist, but even I can draw boxes (for the most part!), so I know you can do this. Just grab a piece of paper and draw out exactly where you see each piece fitting. . .from the header to your footer.
4. Create it.
Now you can go into your list management service and find a standard template that most closely matches what you’ve drawn out and will include a place for each piece of content you want to provide. These standard templates will likely not be 100% what you envision, but if you are just starting and want to keep overhead costs minimal this is an option to consider.