1. You must these days think of Mobile! Every business must blend their Offline Marketing cost with Mobile and Local Internet Marketing costs. If you are NOT reaching your customers on-the-go you could be giving away your customers
to the competition. Your competitors are Texting them for their business. Why don’t you be the first? They other day I sat in my backyard, on a Saturday with family, and I received a TEXT from a shoe company. Not the one that I normally would buy from but a shoe company that I optin to their list through a flyer I got in the mail. So my family member and myself went down. We only had two hours for the specials PLUS we also got a 10% discount if we could show them our reply# that we got from the text message. It was cool and we spend a lot of money. Is your business Mobile?
2. Understand how Google ranks. Quoting Aaron Wall, “A Google Ranking can make or break a business”. Aaron Wall’s publication on “the importance of a Google ranking” was picked up by almost every major news publication. Aaron is the founder of www.seobook.com. Currently Google is weighing it’s page ranking by about 10% s.e.o., 45% unique content, 45% quality linkbacks. If you are not familiar with the terms in this first section, we recommend studying them as soon as possible. It really amazes me when I do reach of a company and their rank way down on the list of Google. Matter of fact it really gets me going when I find that they don’t even have a website and if they do they don’t have an optin! Gone are the days of a glorified “brocurded” website. I was visiting a friend one day and we want to go to get our nails done. So I looked up the spa that I normally go to (which is a very high end one in a mall) and I couldn’t find them. I was so surprised! They didn’t have a website nor an email. They think they have enough business with the mall traffic. But isn’t it funny, the next week I see a HUGE sign on the side of a BUS advertising their business. That costed them HUGE money, yet a Mobile test message would only cost them cents (less that a stamp) to send a coupon or discount to their loyal customer on-the-go.
2. Edit your companies profile on www.manta.com. Business owners are using Manta more and more when checking the size and credibility of a potential vendor, or company to do business with. Manta allows you to edit your profile, making sure that the information they have on your company is correct and current. Most importantly, when you edit your company profile, make sure to put your company website in the profile. This ensures your company is getting a “quality” linkback, from a quality company.
3. Read, or Re-Read, Guerilla Marketing. This book was so impactful to companies of all size that they built a company around the concept. The company turned into an interactive website. The website turned into a University. In the words of the Father of Guerrilla Marketing, Jay Conrad Levinson, this describes guerrilla marketing: “I’m referring to the soul and essence of guerrilla marketing which remain as always — achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.
4. If page ranking is a concern for your company, have every owner, manager, and most employees open a twitter, facebook, linkedin and plaxo account. Have every person reference the different pages of your companies website in each of their accounts. For instance, If you are the owner of a plumbing company that has a website www.abc-plumbing.com, set up a twitter account for yourself. Inside the twitter account, reference the website of your plumbing company, using the regular url www.abc-plumbing.com. Duplicate this technique with your linkedin, plaxo and facebook accounts. This will give your company 4 “unweighted” linkbacks. Ask your managers to do the same, but this time, have your managers point to a different page of your website, say the “request a quote” page. In the manager’s twitter page, they would reference your company with the url of www.abc-plumbing.com/quote. The manager would then set up the same url page in each of the 4 social network sites. I would suggest that you split up the url references to 3 different sections of your companies website.
NOTE: If your company has 10 employees, plus the owner, that’s 11 people registering on 4 social network sites. This would produce 44 “unweighted” linkbacks for your companies website. These unweighted links would add up quickly and help your company in it’s rankings on Google. It may take a few weeks for Google to notice your changes, but they will.