Go to any store, newspaper stand, doctor’s office, etc. everyone these days carry a cell phone and they are constantly using them to talk and search. We all are so busy these days that Mobile activity is replacing Desktop activity and soon the yellow page book will be history!
Is your business easy to access by your clients on their Mobile phones? Would you like help?
When Nielsen published “What Americans Do Online”, it revealed that social networking and social gaming both beat out e-mail to dominate the time users spend online…on the desktop. However, it also revealed another interesting trend–when it comes to mobile online activity from devices like smartphones, e-mail is king.
Mobile e-mail is quickly replacing desktop e-mail as the primary means of messaging. According to the Nielsen study measuring online activity of 200,000 users and comparing results from 2010 to the previous year, e-mail use on the desktop dropped from 12 percent to 8.3 percent, and fell into third place behind social gaming like Farmville. Meanwhile, time spent on e-mail on mobile devices went up from 37 percent to 42 percent–clearly dominating other mobile online activities.
The trend highlights the increased reliance on mobile computing platforms like smartphones and tablets. A survey earlier this year from RingCentral found that 34 percent of business professionals conduct more business from the smartphone than from a desktop PC. It also revealed that more than 80 percent would give up coffee before they would surrender their smartphone.
The good news for messaging platforms like Microsoft Exchange is that many smartphones–like the iPhone–are able to tap into the Exchange Server backend. However, the Nielsen survey may be bad news for desktop e-mail clients such as Microsoft Outlook, and increased reliance on mobile messaging could provide an opening for cloud-based messaging such as Google’s Gmail to mount a greater challenge to Microsoft Exchange.
People around the world are spending a growing percentage of their time online visiting social networking sites. Businesses need to be aware of these trends in order to focus marketing efforts where the target audience spends its time.
Social networking use is on the rise and businesses need to figure out how to capitalize on the social networking trend. Social networking and other next-generation Web tools and services are changing the face of the Internet. Sites like Facebook, Twitter, and YouTube are growing exponentially. Facebook just passed 500 million users, and Twitter just sent its 20 billionth tweet. Companies need to grasp how to take advantage of these platforms to communicate effectively with customers.
I also found that the Nielsen study tracked the online activity of 200,000 users, comparing June 2010 against June 2009. What they found is that the portion of time invested on social networking sites grew nearly 50 percent, from 16 to 23 percent of total time spent online, and that social gaming surpassed e-mail to take the number two position.
It is also worth noting that the social network audience is getting more mature and culturally diverse. It was reported by Nielsen that twice as many users over the age of 50 are using social networks than are users under age 18. For businesses looking to use social networks as a marketing platform, these demographic details are important.
The only other area that saw sharp growth from 2009 to 2010 was the viewing of online videos such as those at YouTube. It is a different type of platform than Facebook or Twitter, but still social in nature. Just look at how Old Spice managed to combine YouTube videos with social network messaging to create an Internet marketing sensation overnight.
Companies still waste money paying for placement in the Yellow Pages. You know the book, that giant stack of paper that a random stranger litters your porch with, until you eventually throw it in the recycling bin.
If your customers are spending more time with their mobile units, and most of that time is spent on social networks, then that is where the marketing and advertising budget should be spent.
If you require a mobile presence for your business, please contact us and we will gladly help you out.