I found this rather an interesting read this morning. As per Newswire, Chicago:
- 1/4 of companies leverage social media to recruit and research potential employees
- 25% of companies connect with their clients and find new business
- 35% of employers use social media to promote their company
- 29% of companies with less than 500 employees utilize social media
- more than 1/2 of leisure and hospitality organizations use social media
As companies emerge from one of the steepest economic downturns in history, they understand the significant reach and importance of using social media to promote and rebuild their organizations. It is so great to here because when I ran my brick and mortar business facebook had a terrible rap. It was known as the college student’s toy. It was never thought as a business builder for clients and revenue.
But times are changing and changing fast! Social media for business hasn’t been around all that long at least the marketing strategy concept of increasing client base and revenue builder. At our local college near my hometown, their marketing course barely touch on Internet Marketing in last year’s (2008-2009) curriculum. Social media allows organizations to communicate in ways that didn’t exist ten or even five years ago, promoting their services and brands while also supplementing their recruitment strategy. There are a lot of businesses out there that still think old school and I really hate to think that in these tough economic times that if they don’t embrass this new way of marketing for their business…they are going to be left behind. Because MOBILE MARKETING is here and it is here to stay!
Newswire, Chicago reported that when it came to businesses managing social media strategy, 43 percent of employers report that their marketing department handles social media outreach, followed by public relations (26 percent) and human resources (19 percent). One-quarter (25 percent) of employers have 1-3 people communicating on behalf of their organization, while 7 percent report that 4-5 people handle the work. Eleven percent said that more than six people communicate for their company via social media. Fifty-seven percent said they didn’t know.
As I visit with clients and talk with our community college students, I feel that the workers are turning to social media sites for more than connecting with friends. It also was reported that they’re also using social media to research companies and jobs. Workers who come across company pages on social media sites shared what they would most like to see, including:
- Job listings – 35 percent
- Q&A or fast facts about the organization – 26 percent
- Information about career paths within the organization – 23 percent
- Evidence that working at the company is fun – 16 percent
- Employee testimonials – 16 percent
- Pictures of company events – 12 percent
- Video of new products/services – 10 percent
- Company awards – 9 percent
- Research or studies that the company has conducted – 9 percent
- Videos of a day on the job – 8 percent
This doesn’t surprise me. I do believe employees are more social media friendly than employers.
What are employers going to do now with MOBILE when they haven’t conquered social media? Mobile is a far bigger marketing market for them than social media ever was. One phone, many uses and your able to be on the move all at the same time. I believe desktops will be gone and Mobi will be in. We are turning to a constant moving society. I say, “Take my car but don’t take my phone!” I know how I felt when I got my purse was robbed December 2009. It was a horrible feeling to loose my stuff but when I couldn’t call out on my phone..I was totally inconvienced. It had a lot of personal and business info in it. Like I mentioned earlier, “You can take away my TV or even car away but don’t take my iPhone”. I know I am not alone on this one!
Mmmmmmmm perhaps I will take a poll one day! Mobi you are here to stay! LOL!
Survey Information: This above information was conducted online within the U.S. by Harris Interactive© on behalf of CareerBuilder.com among 2,534 U.S. hiring managers and 4,498 U.S. workers (employed full-time; not self-employed; non government); ages 18 and over between May 18 and June 3, 2010 (percentages for some questions are based on a subset of U.S. employers and/or employees, based on their responses to certain questions). With a pure probability sample of 2,534 and 4,498 one could say with a 95 percent probability that the overall results have a sampling error of +/- 1.95 and +/-1.46 percentage points, respectively. Sampling error for data from sub-samples is higher and varies.