In speaking with local business owners one of the challenges they face today in this “new economy” of informational and technological world in marketing and advertising their business online is focus. I’m not saying this to bash them, I’m saying this with truth and sincerity. In today’s modern age, it is very important to stay focus and on course because the ever ending world of technology is never going to stop changing. Technology changes daily! So now that our marketing and advertising is driven this way man you better keep up!This means stay focused and on course. I found this extremely hard for me back in 2009 when Cheryl Lynn International was born. Because? Well I too was a local business owner for over 23 yrs and we never had the challenges back then as we do today in advertising and marketing. Today running a local business is tough! When I was getting Cheryl Lynn International off the ground, I was going crazy bouncing back and forth from one system, programs and products to the other to crack the Online Digital Marketing code! There was certainly no university or college teaching this stuff so it was very challenging therefore getting focused was truly a tough thing for me. It wasn’t until I hired a mentor and she told me to STOP IT and get FOCUSED on one niche! I was truly trying to put programs, products and services together for everybody. It was at this point that learning this Online Digital Marketing took off. I decided to specialist in automotive, real estate and medical professionals. WHY? Because for one thing my passion for local business is truly who I love to serve and secondly they all are in the service marketplace and I love servicing consumers.
Now being a local business you probably have one niche. RIght? Yes. But the hardest thing, but key, for the business owner is keeping focused especially with all the technological stuff out there.
Recently I came across a few videos that I would like to share with you. One is the video that my mentor shared with me on Stop It by Bob Newhart
In Anthony’s video he discusses 6 pillars. He starts off with 3 then adds more. Here they are:
1) Get focused, clear and compelling vision
2) Get the best tools, maps (processes) and mentor
3) Resolve inner conflicts
4) A line your life and business
5) Pay it forward
When all your Online Digital Marketing aligns you have a brand new way of focus, power and success for your business going into the “new economy”. It worked for me and it will work for you.
_________________________________________________________________________________________________________________________________________________________________________________ Cheryl is an Online Digital Marketing specialist for local business. She specializes in working with car dealerships, real estate and medical professionals. She has over 25 yrs experience as a successful local business owner and in 2010 she started speaking and mentoring entrepreneurs with her own products and programs to increase sales and clients with technology advancements in the “new economy”. Book your FREE 30 minute assessment today! https://www.timetrade.com/book/2ZTKJ If you are interested in having Cheryl speak are your next event, please visit the following page for more information http://www.cheryllynninternational.com/speaking