Affiliate marketing can be confusing because of its constantly evolving. Here I offer a few marketing tips that have helped me to build my own company, Cheryl Lynn International.
Custom Tailor: Use the power of the Internet to custom tailor your campaigns as much as possible. If you’re buying search ads on Google for Affiliate Marketing, then make sure your text ad creative is about Affiliate Marketing, and once the user clicks this ad, the landing page should be all about Affiliate Marketing too.
Other Platforms: While Google is a great way to build your sales, it’s not the only game in town. FaceBook, MySpace, Yahoo and MSN have great self-serve products as well and generally there is less competition on those platforms for you to make a bigger profit, especially if you can be creative.
Bring them back: You may have noticed that after you visit a commerce site, their ads start showing up all over the web whenever you are doing your search for weeks afterward? That is behavioral targeting (BT) at play, and one of this strategy’s major features is retargeting. A number of companies allow you to display ads to users that visited your site but didn’t buy. The idea is to target users that have expressed interest but for some reason didn’t checkout. Give them a better deal in your retargeting efforts.
Link to Products: In most cases you should be linking your ads to specific product pages not your home page. Internet users are bombarded with information, and if they don’t see the content on their first click, chances are they will not spend the time searching or browsing to your site to find what they were looking for.
Upsell big time: What makes Amazon so successful is their ability to upsell. They are the masters of selling your complementary products and products “you might like”. Your shoppers have their credit cards out, make sure you take advantage of it.
Ever stop testing: The internet gives you the ability to split test ad creative, multiple offers and multiple landing pages, all in real-time. If you’re not constantly split testing and optimizing, then you’re not improving your metrics. Besides generating more profits, stronger metrics allow you to outbid your competition for ad inventory, you may want to spend more on advertising to build up your market share.