For every business today, they must have a mobile presence to reach their clients. They MUST also prepare their mobile site for the upcoming Black Friday and Cyber Monday. If any business has a commerce site, it is especially critical for check and make sure your landing pages has the ability to handle the spikes in hits. Driving people to a mobile-commerce enabled site that is experiencing long load times due to a surge in traffic is a set up for failure.
Retailers must integrate their mobile Web offerings with current online marketing strategies. Let consumers know about your mobile web site. With the mobile web quickly becoming the place to shop, search and find deals, retailers will be missing the large percentage of their customers that want to shop, research, find and browse their stores from the mobile. People these days are comparing prices while in your store! Retailers also need to realize that their customers are no longer sitting and browsing the internet as much as they used to, with the rapid growth of smart phones and feature phones having access to the mobile internet, and the amount of retailers that are realizing the need to have their sites mobile friendly, not just app friendly, customers are looking for their favorite retailers to be on mobile.
“This is huge for any business these day. It is not a matter if you could, it is a matter that you will loose customers if you are not on mobile these days!
For example, ad campaigns that do not have a click-through, and are built in HTML imagery that is not transferable to the mobile email or internet can cause a retailer to lose a customer. Additionally, marketing efforts with an email click-through getting lost in an abyss can be very frustrating to consumers.
Mobile internet optimization is different from online internet optimization because of screen size, OS platform fragmentation, consumer dwell time and the carrier bandwidth difference. Retailers must measure the speed and reliability of their mobile Web sites to prepare for Black Friday and Cyber Monday.
Measuring early will enable retailers to identify customer segments where performance is slow and take proactive measures to ensure that mobile Web site performance will be as fast and reliable as it can be when the holiday season arrives.
“Retailers need to identify their key customer segments and optimize their mobile sites for these customers. Optimizing your site means making sure that site content loads quickly and renders properly on the screens of the most popular devices used by your customers. I also recommend preparing an ad campaign to go out frequently of your specials. Keeping in the eyes of your customers on Mobile is SEXY to them. They love it!
When it comes to loading content quickly, not only do retailers need to gauge the mobile Web experience from the true user perspective, but they can also benefit from leveraging new industry benchmarks that rank the mobile Web performance of major retailers across four major platforms.