I have seen these types of Google Display Ads and they look extremely impressive. Have you? Does your ad look like this? If not, Google is now helping you to convert automatically Flash ads into HTML5 format.
Over half of time spent online is now spent on mobile devices. This presents a tremendous opportunity for local business owners to reach their customers throughout the day, whenever they may be browsing. But there is an all-too-common barrier: many mobile devices and some browsers do not currently support Flash. That’s why Google’s introducing a way to automatically convert Flash ads to HTML5, giving local business owners who advertise their business with Adwords better access to the portion of Google Display Network inventory that is HTML5-only.
Eligible Flash campaigns, both existing and new, will now be automatically converted to HTML5 when uploaded through AdWords, AdWords Editor, and many 3rd party tools. This is one of several mobile ad formats and tools they originally announced in September.
With Google’s new tool plus their best practices, in a pdf that I share with you here, and their versatile mobile ad formats, they’re making it easier for local business owners to deliver beautiful display ads that just work — regardless of screen or device — ensuring a better experience for both consumers and brands.
How to determine if a Flash ad is running as an HTML5 ad
Not all Flash ads can be converted to HTML5. To see whether your Flash ad will convert, upload it to the Swiffy tool. If this tool is able to convert your ad, then your ad will be automatically converted when it is uploaded to AdWords.
Cheryl is an Online Digital Marketing specialist for local business. She specializes in working with car dealerships, real estate and medical professionals as she understands the consumer buying process within these niches. However she will never leave a local business entrepreneur behind. She and her team has created the most powerful academy for local business entrepreneurs serving their online digital marketing and advertising needs all under one roof. She has over 25 yrs experience as a successful local business owner. In 2010 she started speaking and mentoring to local business entrepreneurs with her own products, programs and consulting services to help them increase sales and clients with technology advancements in the “new economy”. Book your FREE 30 minute complimentary assessment today at http://meetme.so/CherylLynn. If you are interested in having Cheryl speak are your next event please click on the following link to learn more: http://www.cheryllynninternational.com/speaking.
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