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Economy Downturn | Mobile and Local Internet Marketing Specialist, Speaker, Mentor and Coach

Archive for economy downturn

Apple showed off digital textbooks at its education event in New York this morning.

In watching the lastest news release unfold, our students must be happy.  It’s happening…to go to school soon you will have to purchase an iPad and down load your Grade Level Apps.  WOW!  Did you know there are over 20,000 educational Apps.  No more of the painful back slinging weighted down back packs.  On the evening news tonight, within my home town here in Canada, already there are school in beta testing mode with the iPad.

This will have a huge affect on bookstores on our planet as Apple goes worldwide in their launches.  This is a worldly trend happening to local businesses that will take bookstores down and more rental properties vacant.  Yuks another hit on local businesses!

But on the other hand there are so many positives, savings on educational costs, saving our trees (paper), etc.  Just think, a teacher stands at the front of the class as says, “Tonight download App 1234 as we will be working on that material in tomorrow’s class.”  And the list goes on and on.  Steve Jobs did say that he was going to enter in the book market place.  And here it is!  To bad he will not able to see the unfolding for his once again brilliant idea.

This is why I have preached over and over again to local business that Mobile is here to stay and they better get prepared!  With this new press release, Apps now just took on a whole new positioning power.  For EVERY entrepreneur out there weather you are a local business, speaker, author, coach, etc. you must strongly begin the process of getting your business website mobilized, creating kindle book formats and creating Apps.  I wasn’t really pushing Apps for my clients but it is so important now with this news to really begin getting your all businesses mobilized. Read More→

Tuesday afternoon Facebook introduced their app for mobile phones that acts as a standalone group chat client for mobile operating systems. The app, now live for download, expands the chat features in Facebook’s existing mobile appto include features like location-sharing, mobile photo-sharing, and — most importantly — instant messaging to friends or groups on Facebook. The app is already available for Android and Blackberry phones along with the iPhone, iPod Touch, and iPad (although the app is not yet optimized for the iPad’s larger screen..   I downloaded this app on my Android mobile phone.  I did all the log in stuff and it works pretty cool.  Although I don’t chat a whole lot I probably won’t use it that much so I can see deleting it to save some space on my mobile phone.  But it is a good app it you like to chat.  Price is free but there is a paid version for $4.21 (CDN)

This new Facebook “Go Chat”shows you a clear overview of your friends in the chat, making it easy to chat with multiple friends without getting confused.  Go! Chat Facebook is a very feature rich application that is actively developed further, which is always good news for the user. It’s already very popular and widely used among many android phone users.

Some of its features include leaving voice messages, automated away messages, the use of smileys, sharing photos etc. Great app if you’re a facebook user.

FEATURES:  chat via facebook, share photos, leave voice messages, easy and secure login, use favorites and much more

Official page for Go! Chat Facebook app

 

Scan barcode to download

go chat facebook app download

   (how can I use my android phone to scan barcode and download?)

 

Facebook purchased messaging firm Beluga back in March which Beluga team members have had a hand in the app’s creation. The timing of the release along with its features seems like a fairly direct response to Google+ and its huddles feature that also lets you instantly chat with friends.

Facebook has repeatedly denied that the flurry of recent announcements from the social networking giant and the company’s chat releases, like video calling in partnership with Skype were a response to Google‘s new social network, but the parallels are hard to ignore. With Google+ growing to more than 25 million users in just a little over a month, it’s hard to imagine that Facebook isn’t at least a little threatened.

Google+ released an update to its own app earlier this week that brought increased functionality for the nascent social network’s own chat services along with iPad compatibility.

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May
26

SCHOOL ALERT SYSTEM UPGRADE!

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IT’S TIME TO UP GRADE YOUR

SCHOOL’S ALERT SYSTEM

With just about every student on our campuses and school yards it would be to hard to spot a cell phone.  Especially students they will even sleep with them.  I am sure in most cases, just like my son, you could take away the TV but DON”T take away his cell phone.

In today’s uncertain world of safety, it is so important for a school to review their alert systems within.  A college, university or school can very easily and simultaneously send MOBILE TEXT and EMAIL alerts to ensure important messages are read in time.  These days Mobile SMS text messages have an open rate of approximately 95%.  When it comes to our children’s safety, you can’t be too sure that every student has the ability to receive an ALERT message at their laptop immediately, but you can be pretty sure a student will get a SMS text message instantaneously.  The #1 complaint amongst students is, “I wasn’t contacted in time”. Read More→

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People are finding some really creative uses for QR codes; putting them on buildings, business cards, in store windows, on coffee cups, on posters, and lots of other places, but they really do make nice body art and look a whole lot nicer than having your phone number tattooed on your back, arms, etc.

What a conversational piece!  Instead of giving out your long website address, have your friends and family take a picture of your tattoo.  Then they will have your website on their iPhone instantly.  How cool is that!  Talk about going green. This is a great way of having a wee bit of fun with QR codes. Mmmm, Mobile and Local Marketing they say?

By the way, if you scan this code it really works. Wink, wink, nudge, nudge.

"The QR Body Art"

This article came across my desk today. When it first appeared I said to myself, “Yuks, Lady Gaga? Mmmmm Justin Beiber? What do they have in common? Well I’ll read it anyway.”  I am so glad I did.   I have to be quite honest with you here, Lady Gaga isn’t one of my favorite artist. In the media there has been no real good story about her that gave me the opportunity to really know her story until now.  I am really impressed by Anderson Cooper’s interview.  You need to watch this.

Well, when it comes to Justin Beiber, well you might say I am a wee bit bias.  He is a Canadian and his family lives not to far from me.  He has always shared his story and people have really got to like him fast.  I died laughing at the David Letterman’s interview with him.  You need to watch it.

I was intrigued by these two stories.  We really didn’t know them until around 2008 when their careers really took off.  Yet they have built their brand within a few years to a multi-million dollar enterprise dispute the many, many thousands of great artists and singers.  So, I ask you this question, “Despite all your competition within your niche what makes you stand out, what makes you unique that makes you millions?”  There is a lesson to be learned here for all us entrepreneurs.  I challenge all entrepreneurs, no matter what niche, to think outside the box and create your own uniqueness to develop their multi-million dollar brand.

Please feel free to share this blog and inspire the millions of entrepreneurs out there to create their own uniqueness within their niche to create the wealth so they too can “Live their dream lifestyle”.  Would love to hear your stories.

Enjoy!

http://bit.ly/fTix59

I found this rather an interesting read this morning.  As per Newswire, Chicago:

  • 1/4 of companies leverage social media to recruit and research potential employees
  • 25% of companies connect with their clients and find new business
  • 35% of employers use social media to promote their company
  • 29% of companies with less than 500 employees utilize social media
  • more than 1/2 of leisure and hospitality organizations use social media

As companies emerge from one of the steepest economic downturns in history, they understand the significant reach and importance of using social media to promote and rebuild their organizations. It is so great to here because when I ran my brick and mortar business facebook had a terrible rap.  It was known as the college student’s toy.  It was never thought as a business builder for clients and revenue.

But times are changing and changing fast!  Social media for business hasn’t been around all that long at least the marketing strategy concept of increasing client base and revenue builder.  At our local college near my hometown, their marketing course barely touch on Internet Marketing in last year’s (2008-2009) curriculum.  Social media allows organizations to communicate in ways that didn’t exist ten or even five years ago, promoting their services and brands while also supplementing their recruitment strategy.  There are a lot of businesses out there that still think old school and I really hate to think that in these tough economic times that if they don’t embrass this new way of marketing for their business…they are going to be left behind.  Because MOBILE MARKETING is here and it is here to stay!

Newswire, Chicago reported that when it came to businesses managing social media strategy, 43 percent of employers report that their marketing department handles social media outreach, followed by public relations (26 percent) and human resources (19 percent). One-quarter (25 percent) of employers have 1-3 people communicating on behalf of their organization, while 7 percent report that 4-5 people handle the work. Eleven percent said that more than six people communicate for their company via social media. Fifty-seven percent said they didn’t know. Read More→

The following tips will help you write a professional, concise and powerful news release:

Proofread: I recommend that you write your press release in a Word or other text document instead of writing it directly on the online submit page. Writing online will not achieve the best results. Write your press release, print it, and proofread. Rewrite and then proofread again. The more time you take to do it right, the better your company’s first impression.

Start Strong: Your headline, summary and first paragraph should clarify your news. The rest of your news or press release should provide the detail. You only have a matter of seconds to grab your readers’ attention, so you want to capture it with a strong opening.

Identify Yourself: If your news or press release does not identify the source of the information and news within the first few paragraphs, you may lose the promotional value your release can provide. Readers want to know who is talking; letting them know builds the credibility of the release and promotes your name and brand online. Read More→

Categories : Affiliate Marketing
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Apr
28

WHY AFFILIATE MARKETING?

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WHY SHOULD YOU CONSIDER AFFILIATE MARKETING?

Now that you know there are people out there making money as AFFILIATES and that there are major companies needing this service, you might be asking why you personally should consider becoming an AFFILIATE and why you should put the time, money and effort into being a PROFESSIONAL AFFILIATE MARKETER.

MONEY

I will start with the most expendable reason—money.  Why invest your hard earned cash into building a business as an internet marketer?  Quite simply, because building an AFFILIATE business is one of the absolute least expensive businesses you could be in.  If you have already a business with a website then it is primarily just an add on.  It doesn’t have to cost you anything at all.  Being an AFFILIATE is free.  All you have to do is sign up or register with the product provider and you’re in!

But what about websites and hosting?  Those can be had for free as well.  Should you choose to upgrade to a more flexible and higher quality site, you can do that for very little money!  Even if you’re not a programmer or know nothing at all creating websites, coding and everything behind the scenes of website building, you can have a website with user-friendly templates for fewer than ten dollars a month.  That is no lie.  These sites are out there.  One popluar site

Read More→

Categories : Affiliate Marketing
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WHAT MAKES PROFESSIONAL AFFILIATES DIFFERENT?

The one factor that separates the PROFESSIONALS from the rest is like anything else—perserverance.  While it is possible to start seeing a respectable  passive income in a short period of time, it is not very realistic to make an entire living off it that quickly.  Depending what niche you choose, it could take anywhere between 0 – 3 months to build a large income.  It takes time to see results as an AFFILIATE, and takes effort to put all the pieces in place so that your affiliate program can start making money without you there.  Once that is done, you certainly can be a PROFESSIONAL making great money for only a few hours of work here and there.

Most people fail as AFFILIATES because they do one of two things wrong.  They don’t do any work preliminarily or they don’t give it enough time.  Remember, this is a business of yours.  It is not an MLM!  There are major companies out there that need AFFILIATES.

If you are willing, able and prepared to put in some work in the beginning, and willing to stick it out, you will be able to replace your income, or build your income, and you will be able to sustain that income on just a few hours of work.  Then it will be time to teach others and make all kinds of money webinars, teleseminars, teleclasses and events!  The world is a big place and I’m also looking for a group of my students to go out there and teach others.  Share what you know to help others.  I cannot do this all by myself.

Categories : Affiliate Marketing
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Apr
28

WHAT IS A PROFESSIONAL AFFILIATE?

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DO YOU TREAT YOUR AFFILIATE BUSINESS AS A HOBBY OR BUSINESS?

A PROFESSIONAL AFFILIATE is one who does it bigger and better than the rest.  Whereas an affiliate might make a few bucks here and there, the PROFESSIONALS make big money ( 6 -7 figures is not at all uncommon in this industry) on a consistent basis.  They build their affiliate businesses with one intention—to make money easily, and to live life the way it should be lived, in comfort and in ease.  This is their focus and #1 source of income.

What sets the PROFESSIONALS apart is the success of their AFFILIATE businesses.  They treat them as a business and not as a hobby!  They know the tricks, tips, steps, processes and tools of the trade that make it possible for regular guys and girls to make it big.  This is just what this ebook was written for.  I wanted to show you, no matter who you are, how you can succeed as an online AFFILIATE and how you can enter the ranks of the PROFESSIONAL AFFILIATES  and do more than make a little extra cash to walk around with.  I’ve have many tips and secrets in my library that I would love to share with you.  You would definitely need to know these to make a significant income as an AFFILIATE, not just an extra income.  I want to have it all!

Categories : Affiliate Marketing
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