On Wednesday, March 4th, 2015, Google released it’s new native app for Adwords. This new Android App is pretty nice. It’s very fast and easy to see some good information and stats about your Google Ads right from the convenience of your pocket while on-the-go.
It’s a great way also for that busy local business entrepreneur to review their Adwords costs 24/7. This is the first time Google has launched a native app for monitoring and managing AdWords campaigns. I think it is really cool. One thing about Google is that when they create or change their algorithms, they always think mobile. I always suggest to local business owners to do the same:
“Any marketing or advertising campaigns produced should always support mobile!” ~ Cheryl Lynn
When you download and launch this App in the Google Play store, you’ll see a dashboard view that offers a snapshot of the primary metrics: impressions, clicks, click-through rate as well as cost and conversions. You can dig in to metrics by ad group, day of week and device. Search Engine Land also mentioned that in terms of management functionality, you’ll be able to update bids and budgets from the app as well. Campaign suggestions are also available, along with the ability to activate them.
Unfortunately at this time it is only available in the Google Play Store, meaning for Androids only. I poised the question to my Google Partner team as to when the iOS App will be released and they replied:
“A source at Adwords told me the iOS App is being worked on but no definite timeline yet for release.”
So at this time of post this awesome tool is only available on Android phones. Enjoy!
Cheryl is an Online Digital Marketing specialist for local business. She specializes in working with car dealerships, real estate and medical professionals as she understands the consumer buying process within these niches. However she will never leave a local business entrepreneur behind. She and her team has created the most powerful academy for local business entrepreneurs serving their online digital marketing and advertising needs all under one roof. She has over 25 yrs experience as a successful local business owner. In 2010 she started speaking and mentoring to local business entrepreneurs with her own products, programs and consulting services to help them increase sales and clients with technology advancements in the “new economy”. Book your FREE 30 minute complimentary assessment today at http://meetme.so/CherylLynn. If you are interested in having Cheryl speak are your next event please click on the following link to learn more: http://www.cheryllynninternational.com/speaking.
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