Mobile marketing, a permission-based marketing tool, is making waves across the internet and rapidly becoming a major communications channel for reaching customers. Mobile Marketing has tremendous power for our business.
According to an independent survey from Airwide Solutions in 2009, 200 million Americans carry mobile phones and today there is over 5 million phones on our planet. This is more than cars, computers, tv’s etc. In addition, this study reports that 40 percent of major brands have deployed text messaging (also known as SMS, or short message service) campaigns. Nearly 40 million U.S. consumers received SMS advertisements, and 12 percent responded to them, according to the Metrics Study, “Cracking the Mobile Marketing Code.”
Text messaging, also known as SMS, allows short messages (between 140 – 160 characters) to be sent from one cell phone to another or from a mobile messaging platform. This unique way of communicating with your clients and market has capabilities such as website link inserts in the actual text, invitations to enter contests or take surveys and polls, ringtone downloads, mobile coupons, location-based information, and cause donation campaigns, to name a few. By using this platform to inform and send out call-to-action campaigns that will get people back to your site or to your location, you can build a powerful new link to your current connections and use contests to build a larger list. [Read more…]