Personal branding has been synonymous with SEO nowadays. For any business owner and local marketing consultant, realizing the strong connection of online reputation management and personal branding is a must. Prospects, existing customers, and referrals will Google your name and the name of your business. Once it gives a customer the search results you already have started selling yourself and your product. First impression now happens through a digital approach.
So how do you enhance your personal branding using SEO? If you haven’t Googled your name, it’s time to check out what’s showing up. A vanity search is the initial step in order to utilize a SEO approach in improving your personal brand and enhancing reputation management. You need to assess the articles you’ve authored, personal social media pages, review sites, and your personal website. This will help you get started in creating a well-polished personal branding plan.
Here are some SEO strategies that you can use to enhance your visibility in the search engines to improve your personal branding:
1.) Utilize your Social Media Pages
Establishing your presence on Facebook helps in covering your target market and increasing brand awareness. However, Facebook isn’t the only thing that matters in terms of personal branding, Google+ and LinkedIn are showing up on the first page when searching for a brand or a marketing consultant. With this in mind, it’s a good practice to create a content plan for Google+ and LinkedIn to enhance your SEO. Aside from that, Facebook posts and tweets are now relevant markers for personal branding SEO.
2.) Create Relevant Content on your Blog
Majority of your content will appear on your personal website and blog. Hence, it will have a great impact where your website content shows up in the SERPs. But just don’t write content, apply a personal approach and use CTAs that will entice prospects to check out the other pages of your website. Always keep in mind to create relevant and quality content that will give your website better visibility.
3.) Write Guest Articles on Relevant Websites
Author Rank is enhancing the SEO of business owners and local marketers alike. Place your contributions on the “contributor to” area of your Google+ profile to enhance your SEO. A Google Authorship code can also be inserted in your post so that your complete Google+ profile and photo will appear beside the article when search results show up.
4.) Put a Premium on Local Listings
Local search marketing is now a crucial aspect in lead generation campaigns. A study shows that 70% of searches include a local keyword which only suggests that reviews and feedbacks from local websites such as Yelp, Google Maps, and Yahoo! Local can improve visibility in the SERPs. Set up profiles on Google+, Google Maps, and Yelp among others.
Cheryl is an Online Digital Marketing specialist for local business. She specializes in working with car dealerships, real estate and medical professionals. She has over 25 yrs experience as a successful local business owner and in 2010 she started speaking and mentoring local business entrepreneurs with her own products, programs and consultations to increase sales and clients with technology advancements in the “new economy”. Book your FREE 30 minute complimentary assessment today at https://www.timetrade.com/book/2ZTKJ
If you are interested in having Cheryl speak are your next event please click on the following link to learn more http://www.cheryllynninternational.com/speaking