It’s always a challenge for business owners and local marketers to increase conversion rates. Creating relevant content to your target customers can transform this challenge into an opportunity. Everyday people go online finding useful information using search engines or social networks. So how can you turn mere users into actual customers? Content is what fuels the Internet, and without substantial content, your prospects could be lost and won’t able to find your product or service on the Web.
The next thing to do is to determine what type of content should you create and feed to your target customers. Content marketing is the initial step in paving the way for the path to purchase, so how can you entice potential customers to spend some time and take a look at your product and service?
Leverage Content in your Social Pages
The great thing about Social Media Marketing is that business owners can manage their own social media assets and use them to complement their traditional marketing efforts. Creating online awareness and product promotion using social platforms is all about establishing a following, increasing visibility, and building credibility. Sharing content to your target customers can easily spread through their networks if carefully planned.
Keep in mind to be creative and original in terms of what you’ll share on Facebook and what you’ll share on LinkedIn. Creating content plans for your social pages isn’t a one-size-fits-all approach, it should be custom-tailored in order to attract your target market on a particular social network. Also, sharing content requires a relevant schedule as well, one of the best practices is to share content at peak times when target customers are online. Ideally your social posts should contain 80% of useful information or interesting facts and only 20% of promotion. Providing helpful and valuable content makes people respect your expertise. Minimize hardselling and self-promotional posts, focus on user engagement and branded content.
Visualizing the Customer Experience
Combining information with enticing visuals can get you started with your content strategies. The main goal here is to provide target customers with relevant content while making the content experience more visual. This would include sharing infographics, mindmaps, charts, and even videos. It helps a reader visualize what you want to convey whether it’s a blog post or a social media posting. To make visitors share your content it shouldn’t just be interesting but outstanding. Try to use the best tools you can find for information visualization.
Cheryl is an Online Digital Marketing specialist for local business. She specializes in working with car dealerships, real estate and medical professionals. She has over 25 yrs experience as a successful local business owner and in 2010 she started speaking and mentoring local business entrepreneurs with her own products, programs and consultations to increase sales and clients with technology advancements in the “new economy”. Book your FREE 30 minute complimentary assessment today at https://www.timetrade.com/book/2ZTKJ
If you are interested in having Cheryl speak are your next event please click on the following link to learn more http://www.cheryllynninternational.com/speaking