Is your business ready for Mobile payments? Mobile is getting bigger, slowly but surely. A few months ago I was shopping at Payless to capture their two for one deal. I was very surprised when I went to the counter to cash out, I saw a sign saying, “Key in the Keyword ????? to ???? and Save 10%”. (Sorry, I forget exacting what their keyword and text # was). But, it was cool. I was so excited for them because being a Mobile and Local Internet Marketing Specialist I want to see businesses grow with Mobile and this strategy was HUGE $$$ for them. When I keyed this information into my Android, I got a message back, confirmed it with the cashier and sure enough I got an additional 10% off my purchase. It would have been even better if I could have paid my purchase with my Android through my Paypal app. So today, when I get a text message from them of their specials, I definitely try to make it to the store.
Anyway, my whole point of sharing this with you is that Mobile is BIG and if you have a brick and mortar business, it is really important that you really incorporate Mobile marketing strategies with your offline marketing strategies. It is really key to help your business. Today if I had a brick and mortar business, I would definitely be building my offline and online customers lists through email marketing and Mobile and Local Internet Marketing strategies.
With the announcement of the Google Wallet mobile payment system last week, small businesses will have new ways to process credit cards while shoppers can make “contactless” payments.
And while this service from Google is new, numerous pass-through services already allow people to use a their smartphones to pay for goods. PayPal had been among the dominant players in this arena, and has already responded to Google’s announcement by filing a lawsuit. PayPal remains a good service for buying things online, but it doesn’t work so well at the point of sale (POS).
Several other tools work well with POS systems, allowing small businesses to [Read more…]