While I was quickly running to pursue a purchase (dash in and out kind of thing) at our local shopping mall here in my home town, I could not help to stop and take note of a sign outside a local shoe store, one of course that I don’t normally shop at, that instructed me to key in a keyword to a short code. So being the Mobile and Local Internet Marketing junkie that I am, I whimsically whipped out my smartphone and keyed in the keyword to a short code (eg: Text KEYWORD to XXXXX).
Seconds later the store followed up with a thank you, a coupon code and offered me a 10% discount off my next purchase when I read out the coupon code to the cashier. Bring on the purchase of new shoes you would think? Not enough of a good deal for me at that time as I was in a hurry but I thought that I would come back at a later date to claim that discount.
Now, I never did returned for that claimed discount. But this store understood about the importance of Mobile and Local Internet Marketing for their small business and what I am about to share with you is brilliant! [Read more…]