It is no surprise that tablet usage is growing at an impressive speed.
A tablet has a lot bigger screen with the capabilities of WIFI. In a study done by Adobe’s Digital Index, the traffic from tablet devices have doubled over the past year.
In any meeting I go into these days, I always have my powerpoint in my iPad. Last October I was volunteering at the Chiropractor Association Convention and vendors there where using their iPads as cash registers. It was so cool because upon a purchase I made, a receipt was sent immediately to my email. Completely paperless. It was awesome! I remember, not to long ago, having to use the “old” cash register tapes at an event. How we have advanced in technology within a short period of time.
Adobe Digital Index reported that table based website traffic surpassed smartphone based traffic in February 2013. Adobe analyzed more than 100 billion visits to more than 1,000 websites worldwide and found that 8% of visits came from tablets in February, slightly more than the 7% of visits that came from smartphones. Ya got to agree with Adobe that it is pretty impressive for a device category that was introduced less than three years ago!
I believe that smartphones continue to be more common among consumers for texting and phone calls, however tablets surpass smartphones for browsing, shopping, engaging with content, and a more in-depth experience overall because of the wider screen. It is far more compact than carrying a laptop.
Also I found an amazing statistic, Adobe found that the tablet users visit 70% more pages per visit compared with a smartphone.
In every country analyzed, traffic from tablets doubled between January 2012 and January 2013. The U.K. saw the most tablet usage, with 12.2% of traffic share. In the U.S., tablet share was 9.1%, while China saw the least amount of traffic from tablets, at 3.1%.
Additionally, mobile ad network Mojiva, which has a tablet-specific ad network Mojiva Tab, reported there were 31 billion tablet ad requests in 2012, a 600% increase over 2011.
“Consumers all over the world are trying out their tablets for the first time and it only takes one bad website experience for them to decide to go elsewhere,” …wrote Tyler White, manager and primary analyst for Adobe Digital Index, in a blog post about the new Adobe data. White went on to say: “A smartphone-optimized site is not the same as a tablet-optimized site. Entrepreneurs should keep in mind that consumers use their various mobile devices differently.”
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