In owning a car dealership, there is a necessity of providing consumers with a high quality customer experience each time they visit your dealership. In a very noisy marketplace, where competition is at it’s best, there’s always room for improvement and never a chance to slack off. In today’s new economy, as I so call it in doing business these days, it’s important to constantly come up with fresh ideas to gain a competitive advantage over other car dealerships competing for business from the same customers.
For the past few years, local business owners have started to really embrace the social media world of getting their business online. However, many get their Facebook, Twitter and LinkedIn set up but have no plan of how to execute real true customer service leading to revenue back at the dealership. There are so many ways that a local dealership should be embracing consumers these days but I find they are still stuck on old traditional methods and haven’t embraced to new. Consumers want new and innovating ideas that are cool and fun yet meet their needs of customer service. Marketing and advertising to them while maintaining high level of quality customer service, in this “new economy”, is so vastly different not just for dealerships but for all local business entreprenuers. There is so much learning to do, not to mention the overwhelm and frustrations it creates for the entrepreneur in learning this new “stuff”.
In the online world of customer service it can be so much fun. Customers have gadgets now and one of the ways your dealership can win the “new consumer” is by offering them on-the-go specials. At the same time you must blend both online and offline marketing arsenal strategies to work well together. We all hear this a lot these days, “Well it is all about consumer engagement.” Yes, this is true. Building a solid relationship with consumers looking for a solution to a problem in their location is critical to the marketing mix.
However, where the real problems comes for a local business is how to earn revenue from that online. In the old traditional ways it was pretty much a given that if we sent through a graphic to the local newspaper to advertised with a certain percentage off or we ran a radio ad with a percentage off or we hired a marketing team from the local radio show to have a “radio promo day”, consumers would come. And yes, that was effective back then as that was where consumers where hanging out. Today the masses are hanging out online or with their mobile devices and how do you take that consumer service to the next level.
When you depend on technology things chance fast! Digital online marketing changes constantly and it can be extremely overwhelming and frustrating to local business owner especially if they haven’t started getting their business online. So it is important to ensure you are taking that customer service to the next level. Your customers are expecting it so don’t send them go to your competitor. Let’s help you get on board.
Perhaps it’s time for a changing of the guard and start considering what will appeal to your potential new customers. Here are a few ways to get started. [Read more…]