The following tips will help you write a professional, concise and powerful news release:
Proofread: I recommend that you write your press release in a Word or other text document instead of writing it directly on the online submit page. Writing online will not achieve the best results. Write your press release, print it, and proofread. Rewrite and then proofread again. The more time you take to do it right, the better your company’s first impression.
Start Strong: Your headline, summary and first paragraph should clarify your news. The rest of your news or press release should provide the detail. You only have a matter of seconds to grab your readers’ attention, so you want to capture it with a strong opening.
Identify Yourself: If your news or press release does not identify the source of the information and news within the first few paragraphs, you may lose the promotional value your release can provide. Readers want to know who is talking; letting them know builds the credibility of the release and promotes your name and brand online. [Read more…]