Eye Opening Study
Consumers are shopping your competition while in your store these days. You know it is human to think and we all do it, “Well it is a big name brand business? They can compete better?” Well what happens when it is a small local business? This can have a significant impact to sales. If this doesn’t show the need for every business to be mobile friendly and not sure what will. It amazes me when I work with businesses how many sites are not Mobilized and not giving their customers an awesome Mobile experience. Even this was a wee bit of a shocker to me. A study by Foresee, 65% reported that they visit the retail stores website while they were shopping in the store during the month of January but a whopping 43% say they have accessed a competitor’s website while shopping in a store.
What impact does your website and Mobile site have on your customers? How do you know if they are getting the right impression, or if their experience detracts from how they view your company or brand?
The mobile channel is rapidly expanding and more users are connecting to it than ever before. It is critically important for companies to make sure the experience is right to foster a positive outcome.
Cheryl Lynn International quantifies the impact of your customers’ mobile experiences and their satisfaction with your company, so you can assess the value of your mobile initiatives. Here are a few things to consider:
- What impact does the mobile experience have on actual future use, purchases, purchase intent?
- What impact does the mobile experience have on loyalty and retention?
- Who are your mobile users in terms of demographics, purchase behavior, and frequency of use?
- Is your mobile site or app meeting the needs and expectations of customers as you planned?
Here is a quick video from Google: