Some marketers find it really difficult to use large social networks because they just do not know where to start. Connecting with an audience is especially hard sometimes when you have to focus on a niche market. You might find yourself building an okay number of fans or contacts, but then find yourself with a non engaged audience afterwards. Well, consider this: there may be some more specialized social networks out there that are perfect for you.
What Is So Different About Niche Social Media Sites?
If you talk to a guy in the street and ask him about the term “social media”, he will most probably think automatically: Twitter, Facebook, or Google+. These are the big names and they are also some of the biggest networks.
So with big networks, these should be the go to guys right? Well, not necessarily. A specialized network may have an edge. Utilize any one of the many niche network in order to connect with a highly targeted circle of audience where few well placed strategic networking strategies can give way to strong connections with potential clients, customers, or partners. It can really work miracles in terms of reaching the right people, or even unexpected opportunities!
All you really need to do is to search for a niche social site where users are centered around a certain common principle, hobby, or interest which are someone related or useful for your business or brand. It is really easy to find a way and network with people who have something in common. This is truly a boon for any strategy that involved networking.
So how do you find the right niche social sites? How else do you find anything on the web? Use Google of course. It’s a no brainer to look for them there. There are also a lot of lists and reviews you can browse before you decide on which specialized network to try out.
There are tons of them out there. Some examples are:
Library Thing – A place for book lovers where you could also promote your book
Vampire Freaks – An alternative scene network dedicated to those living the alternative lifestyle: bikers, tattoo enthusiasts, bands, etc.
Wiser – A respectable social network focused on sustainability of industries
Kaboodle – A great place for those passionate about designs and styles which allows you to share to them your own nifty projects and inventions
Gentlemint – A men’s network for gentlemanly interests (and products of course)
These are just the tip of the iceberg. Once you get to know how one of these networks work, build your social contacts and you will be sure to get your niche specific brand some traction. Just research, then target your audience for networking. Become visible by gaining respect to raise awareness for your brand. It will not be easy of course. You will still have to work at it. But this way, gaining a following of relevant fans or contacts will be a lot easier than swimming in the ocean of giant social networks where you may not know where to start at all.