Local search marketers are focusing more on Facebook and Google adwords strategies at the moment. Facebook is a great marketing tool to cover your target market and increase product awareness in a local search perspective, However, LinkedIn is should also be considered a crucial ingredient in enhancing your local search strategies. It will help you reach your potential customers and engage with them in a more professional manner.
Always keep in mind that a Facebook approach won’t exactly work on LinkedIn. A recent study shows that 50% of LinkedIn users will actually buy a product or service from a company that considers them a friend and not as a mere customers. With this in mind, it’s a must to apply a personal approach in interacting with potential customers and current ones. Creating a relevant content plan is a good start in enticing prospects and keeping customers coming back.
You’ll best attract customers when you turn your products, services or anything else relevant to your business into focal points. Here are just a few examples of what to feature prominently:
1. Products: The software you sell or the apps you’ve built
2. Services: A list of your résumé writing services or your tax consulting brochure
3. Other: Webinars you host or your company’s white papers or ebooks
Keep in mind to make your LinkedIn page as detailed as possible. Remember to include your company contact information, descriptions of offerings and your areas of expertise. Your primary attributes can also function as keyword tags. Once you’ve done that, ask your customers to recommend the products and services they favor. A great approach is to show a difficult situation then present how your product can actually help them. Avoid the salesman approach and focus on how you can show them that your product works. Always remember that brand advocacy is the best endorsement!
Cheryl is an Online Digital Marketing specialist for local business. She specializes in working with car dealerships, real estate and medical professionals. She has over 25 yrs experience as a successful local business owner and in 2010 she started speaking and mentoring local business entrepreneurs with her own products, programs and consultations to increase sales and clients with technology advancements in the “new economy”. Book your FREE 30 minute complimentary assessment today at https://www.timetrade.com/book/2ZTKJ
If you are interested in having Cheryl speak are your next event please click on the following link to learn more http://www.cheryllynninternational.com/speaking